Rapper Kanye West shared that he garnered $19 million in sales for his Yeezy brand following an advertisement aired during the Super Bowl.

The announcement came via a screenshot of a text message purportedly detailing the breakdown of sales figures for various Yeezy products.

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These included tops, pants, T-shirts, and YZY pods, with the latter being foldable futuristic socks designed for use as footwear.

The reported success of the ad, featuring Kanye filming himself in the back of a car and providing a brief overview of the showcased products, has sparked discussions regarding Kanye’s marketing acumen and the enduring appeal of his brand among consumers.