Hip Hop mogul Sean ‘Diddy’ Combs faces repercussions as 18 brands sever ties with him.

Lawsuits from ex-girlfriend Cassie Ventura and three other women have prompted the 54-year-old rap mogul to step down as chairman of Revolt.

Multiple companies are distancing themselves from his recently-launched e-commerce platform, Empower Global.

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Annette Njau, the founder of House of Takura, a brand specializing in bags, apparel, and eyewear, revealed the decision was made on the day Ventura filed her lawsuit.

Njau emphasized taking the allegations seriously, expressing support for victims’ rights.

Luxury skincare brand Tsuri actively sought to terminate its association with Empower Global, with founder Ashli Goudelock stating the importance of not lingering in a gray area about the mistreatment of women.

Undergarment companies Nuudii System and No One Clothiers terminated their accounts upon learning of the allegations.

Lenard Grier, co-founder of No One Clothiers, cited a moral imperative to end their relationship, highlighting the conflict between the allegations and their brand’s foundational beliefs.

Despite the exodus of brands, one company founder has chosen to remain with the platform.

The decision is rooted in support for the vision of former CEO Khadijah Robinson, who departed in February. The anonymous business owner expressed eagerness to support what Robinson created.

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Diddy vehemently denies the allegations from all four women, reaching a private settlement with Cassie a day after her lawsuit.

He maintains that the settlement does not imply an admission of wrongdoing.