Ghanaian rapper and singer Desmond Kwesi Blackmore, popularly known as D-Black, has attributed the greater success of Nigerian artists compared to their Ghanaian counterparts to a difference in business approach.

According to him, Nigerian artists are driven by business considerations, while Ghanaian artists primarily create music for the love of the art.

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D-Black emphasized that the success of Nigerian records is rooted in a more business-oriented mindset, contrasting it with the Ghanaian music scene where the passion for art often takes precedence over financial considerations.

He shared personal experiences, noting that despite receiving accolades such as a BET nomination, financial gains were minimal until he transitioned to a more commercial approach, particularly in the Afrobeats genre.

Highlighting the importance of a business perspective, D-Black urged artists and creatives to recognize that music alone is insufficient.

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He stressed the need for proactive efforts, emphasizing the utilization of social media as a tool for promoting their craft.

The artist conveyed the message that a combination of artistic passion and a strategic business approach is essential for sustained success in the music industry.