Twitter CEO Elon Musk has announced that the platform will begin compensating verified content creators for the advertisements they include in their responses.

The initial payment block is estimated to be around $5 million. Musk, a billionaire who acquired Twitter in October, clarified in a tweet that only verified creators will be eligible for payment, and ads served to verified users will count towards the compensation.

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Since Musk’s acquisition, Twitter has faced challenges in retaining advertisers due to concerns arising from the mass layoffs the company implemented.

This move comes as Linda Yaccarino, an advertising veteran from NBCUniversal, prepares to take over as the upcoming CEO of Twitter.

In March, Musk stated that Twitter earns around 5 to 6 cents per hour of user attention and expects this figure to increase to 15 cents or more through the use of more timely and relevant advertisements.